No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure.
How we create.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally .
To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some fault who are so beguiled and demoralized.
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment.