Imaging In 2019 – Andrew Bowen
This week’s guest hails from Trinidad and Tobago and works for Street 91.9FM. He has had a very busy career and continues to up the game all the time.
I’ve known Andrew for a while and we regularly catch up on all that is Imaging. He has some interesting stories on how he got started and all that is in the world of Radio.
1. How did you get started in the business and tell us about your current gig?
2. What's your opinion on the current state of play with regards to Radio Imaging?
Well, I am really glad to see Imaging where it is now more as a specialized field, back when I started you needed to be able to voice stuff to be in Production. Now i see job openings for Imaging Producers which really puts the emphasis that needs to be put on Imaging . With the prominence of the Imaging services and SFX libraries I think imaging will remain a very integral part of the radio landscape.
3. In 2019, what do you think is more important - creativity or technical ability (or both)
I would have to say a good balance both. I think you need to be able to have a good mix as well as get you message across with creativity. I would tell producers concentrate on both but done get to crazy about a meter hitting 0db and also make sure you get that emotion out of your pieces that make you wanna dance and sing to it and for sure your listeners will do so as well.
4. What was the best tip you know now, that’d you wish you knew when starting out?
So Much! But I will have to say working in BPM and key .I never really did that in the earlier part of my career but only about a little over a year ago i got introduced to the Camelot Wheel, harmonic mixing and mixed in key, these things have really made my stuff gel together and flow like never before and unlike when i learned the technology is there to make it a lot easier.