Sound Design was something I was always interested in, before I even knew what the term meant. I began messing with sounds when I got my first stereo at the age of 8. I used to record sounds on my Talkboy (click on the link if you don’t know what it is. A few years ago I pitched an album …
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My interest in Sound Design began years before I started in Radio – I used to search for videos on YouTube of Movie Sound Design and then discovered foley – it blew my mind. In my teens, I began creating mock Imaging pieces to send to Radio Stations as “demos”. While, they are horrific to listen to now – I …
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …
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I was going through a bunch of old files – including written speeches, audio and photos from conferences I’ve attended over the years – and was reminded of the time I was asked to be on “The Producers Podcast” which is hosted by Ryan Drean. When I started out in the industry, I used Ryan’s Podcast resource to gain experience …
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I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …
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When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …
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Making audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …
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I was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …
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The past few weeks have been tough on us all – with social distancing now put in place in most countries across the world. It’s bizarre and new for everyone and we will get through it all. I decided to share a great document from WHO (World Health Organisation) that provides all the essential information on Covid-19 called “Social Distancing …
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As 2019 comes to a close – I thought it would be cool to reflect on the last year and advice that our guests have given us since “Imaging In 2019” began. To read each interview in full – just click on each person’s name! What was the best tip you know now, that’d you wish you knew when starting …
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The most common quote I see online this year is “The Podcast Industry is over saturated” “Podcasts only have 2% of time spent listening in most markets” while both are probably true statements, The Radio Imaging Industry is certainly a niche and we’re not looking for millions or thousands of streams. It will never be that way, ever! But Radio …
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Video tutorials are a very good way of learning and improving your skills at a particular job or task. They are becoming a more and more popular way of learning as it’s made very simple. When it comes to Imaging Production or Music Production, there is a lot of misinformation being provided by people who may not intend on doing …
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