Generic Station Taglines Drive Me Nuts

Generic Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.

View Post

Free Sound Design

My interest in Sound Design began years before I started in Radio – I used to search for videos on YouTube of Movie Sound Design and then discovered foley – it blew my mind. In my teens, I began creating mock Imaging pieces to send to Radio Stations as “demos”. While, they are horrific to listen to now – I …

View Post
Denzil Lacey ASX Softees Vol 4

My 2nd Sound Design album is here!

I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …

View Post
Audio Content Promos - October 2020

Audio Content Promos – October 2020

I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …

View Post

When artists share your work

When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …

View Post

Why original content makes Audio Branding great!

Making audio branding with original content my favourite. No question about it.  A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …

View Post

Imaging Tips – Starting Out

As 2019 comes to a close – I thought it would be cool to reflect on the last year and advice that our guests have given us since “Imaging In 2019” began. To read each interview in full – just click on each person’s name! What was the best tip you know now, that’d you wish you knew when starting …

View Post
Radio Imaging 101 with Denzil Lacey and Šmon

A brand new Radio Imaging Podcast is here!

The most common quote I see online this year is “The Podcast Industry is over saturated” “Podcasts only have 2% of time spent listening in most markets” while both are probably true statements, The Radio Imaging Industry is certainly a niche and we’re not looking for millions or thousands of streams. It will never be that way, ever! But Radio …

View Post
Youtube Tutorials

Imaging In 2018 – Video Tutorials

Video tutorials are a very good way of learning and improving your skills at a particular job or task. They are becoming a more and more popular way of learning as it’s made very simple. When it comes to Imaging Production or Music Production, there is a lot of misinformation being provided by people who may not intend on doing …

View Post

Denzil Lacey is an Audio Producer, Sound Designer and Composer from Dublin, Ireland. He currently works with clients across the world in creating world-class and instantly recognisable Sonic Branding.

Follow me on Twitter