Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station.
I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title and description based on it? No.
Our jobs as audio producers in 2021, differs greatly to the same job 10-15 years ago. We’re not just producing branding for Radio but now TV, Social, Podcasts, Online.
In my current role in SiriusXM, our content lives on satellite, online, podcasting, smart speakers and smartphones. Radio is only part of that big increase in platforms and availability.