Sound Design was something I was always interested in, before I even knew what the term meant. I began messing with sounds when I got my first stereo at the age of 8. I used to record sounds on my Talkboy (click on the link if you don’t know what it is. A few years ago I pitched an album …
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It’s been a while! Here are some new Audio Branding Highlights from the last few months with SiriusXM.
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Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
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New Album “Popcore Vol. 18” by Audiosweets Now Available for Radio Station Imaging UK-based music production company, Audiosweets, has announced the release of their latest album, “Popcore Vol. 18,” a compilation of Sound Design and Music elements designed for radio station imaging. The album is the 18th volume in the Popcore series, which features a mix of established and emerging …
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Happy New Year! Creative starts now.
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Happy New Year! Creative starts now.
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Some new Rock Audio Branding!
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Audio Branding Highlights for Diplo’s Revolution, Tens Spot + more for May 2022!
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In March, I had the privilege of being the lead-producer on Lilith Fair Tribute Channel.
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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Sound Design was something I was always interested in, before I even knew what the term meant. I began messing with sounds when I got my first stereo at the age of 8. I used to record sounds on my Talkboy (click on the link if you don’t know what it is. A few years ago I pitched an album …
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Over the past few months, I’ve been toning down the use of Sound Design and unnatural or over the top Sound Effects to tell stories. I think Audio Branding and Radio Imaging needs to evolve from where it once was, being “BIG” and “Hot”. I am hearing a lot of stations really going overboard with effects and the message has …
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March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …
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Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …
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Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …
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I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …
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When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …
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