My 5th Sound Design album is here!

New Album “Popcore Vol. 18” by Audiosweets Now Available for Radio Station Imaging UK-based music production company, Audiosweets, has announced the release of their latest album, “Popcore Vol. 18,” a compilation of Sound Design and Music elements designed for radio station imaging. The album is the 18th volume in the Popcore series, which features a mix of established and emerging …

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Denzil Lacey Audio Highlights - April 2021

Imaging Highlights – April 2021

Over the past few months, I’ve been toning down the use of Sound Design and unnatural or over the top Sound Effects to tell stories. I think Audio Branding and Radio Imaging needs to evolve from where it once was, being “BIG” and “Hot”. I am hearing a lot of stations really going overboard with effects and the message has …

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Denzil Lacey Audio Highlights - March 2021

Imaging Highlights – March 2021

March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …

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Denzil Lacey Imaging Highlights - January 2021

Imaging Highlights – January 2021

To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …

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Denzil Lacey ASX Softees Vol 4

My 2nd Sound Design album is here!

I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …

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Audio Content Promos - October 2020

Audio Content Promos – October 2020

I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …

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When artists share your work

When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …

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Why original content makes Audio Branding great!

Making audio branding with original content my favourite. No question about it.  A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …

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Denzil Lacey is an Audio Producer, Sound Designer and Composer from Dublin, Ireland. He currently works with clients across the world in creating world-class and instantly recognisable Sonic Branding.

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