Opinion – Denzil Lacey

Stop Speaking “Radio”

Featured
Ireland, Irish, Opinion, Radio, Thoughts
April 30, 2022

Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day

Generic Station Taglines Drive Me Nuts

Featured, Opinion
2022, Back to Basics, Genre, Hit Music, Hit Music Station, More Music Variety, Opinion, Radio Ideas, Tagline, Today's Hit Music
January 11, 2022

Generic Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.

Denzil Lacey - 2021 in Review

2021: Year In Review

Featured, Opinion, Radio Imaging
2021, Audio branding, Back to Basics, CHR Radio, Opinion, Radio Imaging
January 7, 2022

Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.

Should We Be Going Back To Basics? | Denzil Lacey - www.denzillacey.com

Should we be going back to basics?

Featured, Opinion, Radio Imaging
Audio branding, Back to Basics, CHR Radio, Opinion, Radio Imaging
May 20, 2021

Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.

Stop Micromanaging Creative People

Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4

The Term Radio Imaging is Outdated

The Term “Radio Imaging” is outdated

Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …

Why original content makes Audio Branding great!

Featured, Opinion
Audio branding, Just Eat, JustEat, Opinion, Snoop Dogg
October 5, 2020

Making audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …

Why Snoop Dogg’s 5million JustEat audio deal was worth it

Featured, Opinion
Audio branding, Just Eat, JustEat, Opinion, Snoop Dogg
October 4, 2020

I was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …

Steve Taylor VO

Imaging In 2018 – Steve Taylor VO

ImagingIn2019, Opinion, Radio Imaging
Copy, Copyrighter, Imaging, Imaging in 2018, Male, Opinion, Steve Taylor
December 8, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship”. In the next few posts, I want to explore some more creative ideas with Imaging Producers. Steve Taylor …

Imaging In 2018 – Kelly Doherty

ImagingIn2019, Opinion, Radio Imaging
Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, K3, Kelly Doherty, KellyKellyKelly, KIIS FM, Los Angeles, Opinion, Voiceover
October 25, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Kelly Doherty (K3 / KellyKellyKelly) The title of this article is “…title goes here… where to start?” and …

Imaging In 2018 – Ann Dewig VO

ImagingIn2019, Opinion, Radio Imaging
Ann Dewig, Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Opinion, Voiceover
September 19, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Ann Dewig An introduction isn’t probably needed here but Ann is one of the most well-known Voiceover Talents …

Imaging In 2018 - Staxx Williams

Imaging In 2018 – Staxx Williams

ImagingIn2019, Opinion, Radio Imaging
Copy, Copyrighter, Imaging, Imaging in 2018, New York, Opinion, Staxx Williams, Voiceover, Z100
August 6, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world.In the next few weeks, we are going to catch up with Imaging and Production Directors from across the world! Staxx Williams If you haven’t heard of Staxx, then you are probably living under a …

Imaging In 2018 - Lisa Keys

Imaging In 2018 – Lisa Keys VO

ImagingIn2019, Opinion, Radio Imaging
Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Lisa Keys, Opinion, Voiceover
July 15, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Lisa Keys I’ve never been fortunate enough to work with Lisa Keys before, however I’ve been following her …

Imaging In 2018 - Chad Erickson VO

Imaging In 2018 – Chad Erickson VO

ImagingIn2019, Opinion, Radio Imaging
Atlas Talent, Chad Erickson, Copy, Copyrighter, Imaging, Imaging in 2018, Opinion, Voiceover
July 9, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Chad Erickson I got to work with Chad in a previous Radio Imaging role in Dublin, Ireland and …

Imaging In 2018 - Melody Sharp VO

Imaging In 2018 – Melody Sharp VO

Opinion, Radio Imaging
Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Melody Sharp, Opinion, Voiceover
June 22, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This next few sections are “Voiceovers – The Producer Relationship” Melody Sharp I have had the privilege and joy of working with the amazing Melody Sharp in a previous Radio Station, where she was …

Imaging In 2018 - Dave Foxx VO

Imaging In 2018 – Dave Foxx VO

Opinion, Radio Imaging
Copy, Copyrighter, Dave Foxx, Imaging, Imaging in 2018, New York, Opinion, Voiceover, Z100
June 13, 2018

Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This series covers everything from Creating Audio, Getting Into Radio Imaging, The Future of Radio Imaging and now over the next few posts we will be looking at the Voiceover/Producers relationship. First off, I …

Imaging in 2018 – The Future of Radio Imaging

Opinion, Radio Imaging
Dubai, Dublin, Enda Caldwell, Germany, IMGR, James Cridland, James Lawson, Kelly Doherty, London, Los Angeles, Opinion, Radio Imaging, Radio Production, The Imaging House
June 8, 2018

It’s been a few weeks since our last post in the “Imaging In 2018” series and boy, this is going to be a good one. I predict that a lot of us wonder what the future of Radio Imaging will be. Will it still exist? How will it change? This is going to be interesting! The “Imaging In 2018” Series looks …

Imaging in 2018 – Starting Out

Opinion, Radio Imaging
Imaging, Imaging in 2018, Opinion, Radio Imaging
May 15, 2018

Starting out in Radio Production or more specifically Radio Imaging is tough. Very tough. There is an element of luck or “falling into the job“ and I know that’s a fact for hundreds of us across the world. Personally, I fell into it during my time with Classic Hits in Dublin, Ireland. I began as a Commercial Producer and Programming …

Feature: RapMag April 2017

Opinion
DAW, Opinion, Production, Protools, Question, Questipn, Radio, RapMag
April 16, 2017

If you haven’t heard of RapMag (Radio and Production Magazine) then you should check it out. It’s been around since the late 80s/early 90s and has featured some of the biggest names in the industry over the past few decades. Each month they reach out to me for an answer to their monthly question. Q: What’s missing on your DAW? …