Audio Branding Explained
- Featured
- Audio branding, Ireland, Irish, Opinion, Radio, Radio Imaging, Thoughts
- March 7, 2023
Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
View PostPodcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
View PostPodcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
View PostGeneric Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.
View PostAudio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
View PostAudio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
View PostMicro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
View PostRadio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
View PostMaking audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …
View PostI was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship”. In the next few posts, I want to explore some more creative ideas with Imaging Producers. Steve Taylor …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Kelly Doherty (K3 / KellyKellyKelly) The title of this article is “…title goes here… where to start?” and …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Ann Dewig An introduction isn’t probably needed here but Ann is one of the most well-known Voiceover Talents …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world.In the next few weeks, we are going to catch up with Imaging and Production Directors from across the world! Staxx Williams If you haven’t heard of Staxx, then you are probably living under a …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Lisa Keys I’ve never been fortunate enough to work with Lisa Keys before, however I’ve been following her …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Chad Erickson I got to work with Chad in a previous Radio Imaging role in Dublin, Ireland and …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This next few sections are “Voiceovers – The Producer Relationship” Melody Sharp I have had the privilege and joy of working with the amazing Melody Sharp in a previous Radio Station, where she was …
View PostWelcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This series covers everything from Creating Audio, Getting Into Radio Imaging, The Future of Radio Imaging and now over the next few posts we will be looking at the Voiceover/Producers relationship. First off, I …
View PostIt’s been a few weeks since our last post in the “Imaging In 2018” series and boy, this is going to be a good one. I predict that a lot of us wonder what the future of Radio Imaging will be. Will it still exist? How will it change? This is going to be interesting! The “Imaging In 2018” Series looks …
View PostStarting out in Radio Production or more specifically Radio Imaging is tough. Very tough. There is an element of luck or “falling into the job“ and I know that’s a fact for hundreds of us across the world. Personally, I fell into it during my time with Classic Hits in Dublin, Ireland. I began as a Commercial Producer and Programming …
View PostIf you haven’t heard of RapMag (Radio and Production Magazine) then you should check it out. It’s been around since the late 80s/early 90s and has featured some of the biggest names in the industry over the past few decades. Each month they reach out to me for an answer to their monthly question. Q: What’s missing on your DAW? …
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