Audio Branding Explained
- Featured
- Audio branding, Ireland, Irish, Opinion, Radio, Radio Imaging, Thoughts
- March 7, 2023
Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
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Stop Speaking “Radio”
Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
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Generic Station Taglines Drive Me Nuts
- Featured, Opinion
- 2022, Back to Basics, Genre, Hit Music, Hit Music Station, More Music Variety, Opinion, Radio Ideas, Tagline, Today's Hit Music
- January 11, 2022
Generic Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.
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2021: Year In Review
- Featured, Opinion, Radio Imaging
- 2021, Audio branding, Back to Basics, CHR Radio, Opinion, Radio Imaging
- January 7, 2022
Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Should we be going back to basics?
- Featured, Opinion, Radio Imaging
- Audio branding, Back to Basics, CHR Radio, Opinion, Radio Imaging
- May 20, 2021
Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Stop Micromanaging Creative People
- Featured, Opinion, Radio Imaging
- Audio branding, Opinion, Radio Imaging
- February 23, 2021
Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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The Term “Radio Imaging” is outdated
- Featured, Opinion, Radio Imaging
- Audio branding, Opinion, Radio Imaging
- February 2, 2021
Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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Why original content makes Audio Branding great!
- Featured, Opinion
- Audio branding, Just Eat, JustEat, Opinion, Snoop Dogg
- October 5, 2020
Making audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …
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Why Snoop Dogg’s 5million JustEat audio deal was worth it
- Featured, Opinion
- Audio branding, Just Eat, JustEat, Opinion, Snoop Dogg
- October 4, 2020
I was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …
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Imaging In 2018 – Steve Taylor VO
- ImagingIn2019, Opinion, Radio Imaging
- Copy, Copyrighter, Imaging, Imaging in 2018, Male, Opinion, Steve Taylor
- December 8, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship”. In the next few posts, I want to explore some more creative ideas with Imaging Producers. Steve Taylor …
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Imaging In 2018 – Kelly Doherty
- ImagingIn2019, Opinion, Radio Imaging
- Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, K3, Kelly Doherty, KellyKellyKelly, KIIS FM, Los Angeles, Opinion, Voiceover
- October 25, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Kelly Doherty (K3 / KellyKellyKelly) The title of this article is “…title goes here… where to start?” and …
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Imaging In 2018 – Ann Dewig VO
- ImagingIn2019, Opinion, Radio Imaging
- Ann Dewig, Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Opinion, Voiceover
- September 19, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Ann Dewig An introduction isn’t probably needed here but Ann is one of the most well-known Voiceover Talents …
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Imaging In 2018 – Staxx Williams
- ImagingIn2019, Opinion, Radio Imaging
- Copy, Copyrighter, Imaging, Imaging in 2018, New York, Opinion, Staxx Williams, Voiceover, Z100
- August 6, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world.In the next few weeks, we are going to catch up with Imaging and Production Directors from across the world! Staxx Williams If you haven’t heard of Staxx, then you are probably living under a …
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Imaging In 2018 – Lisa Keys VO
- ImagingIn2019, Opinion, Radio Imaging
- Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Lisa Keys, Opinion, Voiceover
- July 15, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Lisa Keys I’ve never been fortunate enough to work with Lisa Keys before, however I’ve been following her …
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Imaging In 2018 – Chad Erickson VO
- ImagingIn2019, Opinion, Radio Imaging
- Atlas Talent, Chad Erickson, Copy, Copyrighter, Imaging, Imaging in 2018, Opinion, Voiceover
- July 9, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. Over the past few posts, I have focused on Voiceovers with “Voiceovers – The Producer Relationship” Chad Erickson I got to work with Chad in a previous Radio Imaging role in Dublin, Ireland and …
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Imaging In 2018 – Melody Sharp VO
- Opinion, Radio Imaging
- Atlas Talent, Copy, Copyrighter, Imaging, Imaging in 2018, Melody Sharp, Opinion, Voiceover
- June 22, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This next few sections are “Voiceovers – The Producer Relationship” Melody Sharp I have had the privilege and joy of working with the amazing Melody Sharp in a previous Radio Station, where she was …
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Imaging In 2018 – Dave Foxx VO
- Opinion, Radio Imaging
- Copy, Copyrighter, Dave Foxx, Imaging, Imaging in 2018, New York, Opinion, Voiceover, Z100
- June 13, 2018
Welcome to “Imaging In 2018” a Blog Series which looks at the developments in Radio Imaging and Production, the future and opinions from across the world. This series covers everything from Creating Audio, Getting Into Radio Imaging, The Future of Radio Imaging and now over the next few posts we will be looking at the Voiceover/Producers relationship. First off, I …
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Imaging in 2018 – The Future of Radio Imaging
- Opinion, Radio Imaging
- Dubai, Dublin, Enda Caldwell, Germany, IMGR, James Cridland, James Lawson, Kelly Doherty, London, Los Angeles, Opinion, Radio Imaging, Radio Production, The Imaging House
- June 8, 2018
It’s been a few weeks since our last post in the “Imaging In 2018” series and boy, this is going to be a good one. I predict that a lot of us wonder what the future of Radio Imaging will be. Will it still exist? How will it change? This is going to be interesting! The “Imaging In 2018” Series looks …
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Imaging in 2018 – Starting Out
- Opinion, Radio Imaging
- Imaging, Imaging in 2018, Opinion, Radio Imaging
- May 15, 2018
Starting out in Radio Production or more specifically Radio Imaging is tough. Very tough. There is an element of luck or “falling into the job“ and I know that’s a fact for hundreds of us across the world. Personally, I fell into it during my time with Classic Hits in Dublin, Ireland. I began as a Commercial Producer and Programming …
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Feature: RapMag April 2017
If you haven’t heard of RapMag (Radio and Production Magazine) then you should check it out. It’s been around since the late 80s/early 90s and has featured some of the biggest names in the industry over the past few decades. Each month they reach out to me for an answer to their monthly question. Q: What’s missing on your DAW? …
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