When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows.

I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few years. He currently has 210,000 Instagram Followers and  51,000 on Twitter.

Not only did he love the promo that was created, he even synced it to video and posted it across all social platforms.

It doesn’t happen all that much but when it does – the sense of achievement is massive. They wouldn’t be sharing something they didn’t personally like or if it didn’t fit within their own branding.