The Challenge: Classic Identity, Modern Punch

The original Laser stations had a distinct energy—fast, rebellious, and alive. I didn’t want to simply copy that vibe with retro effects or nostalgia for nostalgia’s sake. Instead, I set out to capture the attitude and drive of Laser in a way that would still cut through on modern platforms, particularly DAB+, where clarity and presence are key.

Crafting a Sonic Identity

The audio branding was built from the ground up with intention:

• Dry and semi-dry sweepers for fast transitions that keep the pace without cluttering the mix.

• FX and textures that nod to the Laser past without sounding dated—warm, analog-inspired touches combined with modern polish.

• Voiceover performance that’s charismatic and human—engaging without being overdone, with the kind of tone that connects instantly.

• Imaging rotation designed to hit often enough to reinforce brand identity, but spaced out to keep things feeling fresh.

Imaging That Supports the Music

Laser Hot Hits spans high-energy hits from the ’60s to the ’90s, so the imaging needed to be versatile enough to glide from soul to synthpop without losing momentum. This meant every sweeper and ID had to be meticulously mixed and EQ’d—sitting in the right space, never overpowering the music, but always adding energy.

It’s a careful dance between sound design and musical flow—and with full creative control, I was able to make every cue and transition count.

The Result: A Station That Sounds Like It Means It

Thanks to the unique level of producer involvement and creative trust, Laser Hot Hits doesn’t just play music—it moves. It has a sonic identity that’s confident, energized, and unmistakably its own.

It doesn’t sound like templated radio. It sounds like a real station with purpose, personality, and pride.