Happy New Year! Creative starts now.
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Some new Rock Audio Branding!
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Audio Branding Highlights for Diplo’s Revolution, Tens Spot + more for May 2022!
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Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
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Podcasts are major part of my lifestyle – I listen to a variety of Podcasts during my several walks during the day
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The last few months have been tough, I wanted to give back free Sound Design!
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In March, I had the privilege of being the lead-producer on Lilith Fair Tribute Channel.
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Radiodays Europe will featuring talks on Radio Imaging. Looking forward to joining in!
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Generic Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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Sound Design was something I was always interested in, before I even knew what the term meant. I began messing with sounds when I got my first stereo at the age of 8. I used to record sounds on my Talkboy (click on the link if you don’t know what it is. A few years ago I pitched an album …
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My interest in Sound Design began years before I started in Radio – I used to search for videos on YouTube of Movie Sound Design and then discovered foley – it blew my mind. In my teens, I began creating mock Imaging pieces to send to Radio Stations as “demos”. While, they are horrific to listen to now – I …
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Over the past few months, I’ve been toning down the use of Sound Design and unnatural or over the top Sound Effects to tell stories. I think Audio Branding and Radio Imaging needs to evolve from where it once was, being “BIG” and “Hot”. I am hearing a lot of stations really going overboard with effects and the message has …
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March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …
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Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …
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Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …
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I can’t believe we’re already closing out 2020 – but I am sure we’re all excited for hopefully a better year ahead. SiriusXM moved quickly at the beginning of the year, moving Producers, Voice Artists, Presenters, Programme Directors to remote setups. Luckily, I had been based at home already for a few years so the transition wasn’t a massive one …
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