Sound Design was something I was always interested in, before I even knew what the term meant. I began messing with sounds when I got my first stereo at the age of 8. I used to record sounds on my Talkboy (click on the link if you don’t know what it is. A few years ago I pitched an album …
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My interest in Sound Design began years before I started in Radio – I used to search for videos on YouTube of Movie Sound Design and then discovered foley – it blew my mind. In my teens, I began creating mock Imaging pieces to send to Radio Stations as “demos”. While, they are horrific to listen to now – I …
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The past month has been a particularly busy one, especially with the launch of Andy Cohen’s Kiki Lounge.
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Audio Branding over the past twenty years has tried to sound “big” and “bold” and quite in your face.
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Over the past few months, I’ve been toning down the use of Sound Design and unnatural or over the top Sound Effects to tell stories. I think Audio Branding and Radio Imaging needs to evolve from where it once was, being “BIG” and “Hot”. I am hearing a lot of stations really going overboard with effects and the message has …
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March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …
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Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …
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Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …
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I can’t believe we’re already closing out 2020 – but I am sure we’re all excited for hopefully a better year ahead. SiriusXM moved quickly at the beginning of the year, moving Producers, Voice Artists, Presenters, Programme Directors to remote setups. Luckily, I had been based at home already for a few years so the transition wasn’t a massive one …
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As I write this, November hasn’t even ended yet – and already the content count this month is massive. This month’s highlights feature: Diplo’s Revolution The Future Sounds of Global Dance music curated by one of the industry’s top tastemakers; Diplo. Hear residencies from some of the biggest DJs and music that’s next-now! SoulCycle Radio There’s a reason we ride …
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I was going through a bunch of old files – including written speeches, audio and photos from conferences I’ve attended over the years – and was reminded of the time I was asked to be on “The Producers Podcast” which is hosted by Ryan Drean. When I started out in the industry, I used Ryan’s Podcast resource to gain experience …
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October was busy and lots of new production for Diplo, Eminem, Ozzy Osbourne, Utopia and more. I love making topical content and there are lots of pieces from Ozzy Osbourne that related to the current pandemic. These types of production are really fun to create – they also require little or no setups, as the listener will already be aware …
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I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …
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When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …
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Making audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …
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I was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …
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This month’s highlights showcase a rebrand of SoulCycle Radio on SiriusXM, which has had a new direction in terms of sound – absolutely delighted to have been part of the transformation and the work over the next while. Also included is new content for Diplo’s Revolution, Chill and Ozzy’s Boneyard along with Shade 45. Follow on Soundcloud
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The summer months have been really busy with lots of new content, concepts and finished pieces This features some of the finished pieces used for multiple channels including: Diplo’s Revolution, Ozzy’s Boneyard, Chill, Soul Cycle Radio and Utopia. I’ve also managed to get some downtime over the last month, visiting the West of Ireland in Kerry, Clare and Galway. It …
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The summer months have been crazy – I was so honoured to be involved in the launch of U2X Radio – a brand new SiriusXM Station curated by U2 themselves. The other producers on the channel included: John Kerber, Bryan Cullen and Bryan Apple – the piece Bryan Apple created for the channel really rocked. You can read the full …
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It has been another busy month with lots of Audio Branding being created with SiriusXM. In this month’s highlights – hear audio for Shade 45, Diplo’s Revolution, Chill, Octane and 70s on 7. As always, if you have any questions on any of the audio posted – feel free to reach out and let me know! Follow on Soundcloud
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SiriusXM and calm.com launch “The Calm Channel” I was absolutely delighted to create the audio brand for “The Calm Channel” – a new collaboration between calm.com and SiriusXM. It was a big change from the usual CHR/Dance style of productions that I create and it couldn’t have come at a better time – unwind during the global pandemic with soothing …
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The past few weeks have been tough on us all – with social distancing now put in place in most countries across the world. It’s bizarre and new for everyone and we will get through it all. I decided to share a great document from WHO (World Health Organisation) that provides all the essential information on Covid-19 called “Social Distancing …
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SiriusXM – Imaging Highlights (March 2020) Wow. It has been another crazy few weeks in the studio and that was before self-isolation started. In this month’s audio you will hear lots of content from Ozzy Osbourne and his new album “Ordinary Man”. Some of the plugins effected during this highlight real include: Fabfilter Saturn Waves API 560 EQ series UAD …
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