Imaging In 2019 – Scott Matthews
- ImagingIn2019, Opinion, Radio Imaging, Voiceover
- CESD Talent, Scott Matthews, Voiceover
- October 18, 2019
Welcome to the “Imaging In 2019 Series” – a blog series that interviews inspiring producers and great creators of Station Sound.
1. How did you get started in the Voiceover World?
t all started for me in the early 90’s working in radio. I spent countless hours in the production studio, experimenting with effects processors, recording on reel to reel decks and the early advent of digital workstations. Back then, if you were lucky, the studios you worked in were packed with outboard gear. It was a wonderland for geeks like us, lol. I stayed after my shifts, came in on off-hours and played around whenever I could. Looking back, it has served me well putting in the work. Although listening back to my cassette demos from that era is rather cringeworthy 🙂 In 1995, I was working at WYSP in Philly and met Paul Turner. He was the creative director of the station and became the imaging voice and producer for Howard Stern’s syndicated morning show. Paul had started his own production company and offered me opportunities auditioning for prospective radio imaging clients.
I was also auditioning for promo and commercial vo for an agency in New York around there same time. While I didn’t venture into full-time voice over for another ten years, this is where I began to formulate a future plan for myself. In the mid 2000’s, my friend and co-worker, Mike Miller (now PD at WZFT/Baltimore) was the imaging director of Clear Channel’s (iHeart) local KISS-FM format in Harrisburg, PA. He uploaded some of his imaging pieces with my vo to the company’s production share site.
That’s where Kelly Doherty (then Imaging KISS-FM/LA) first heard my voice work. Kelly, in turn, shared it with several of her producer friends within the company. Within a few months, I was voicing Q-102/Philly, The Wolf/Dallas and other formats.
2. Who are your idols and people you look for inspiration from?
3. What is your opinion on Vocal Coaches - have you used one in the past and are they worth it?
4. What makes a killer demo for a voiceover? (Different styles/something creative that makes it different)
7. Tough question time! When someone outside our business asks what you do for a living - how. do you explain it?
Yeah, that’s a fun one, lol. For radio imaging, I usually tell people that I’m the voice between the songs and commercials…who isn’t the dj. Then after they blankly stare at me for a moment, I just break out my best Dave Foxx impression. Works every time.