Imaging Highlights – March 2021
- Imaging Highlights
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2021, Audio branding, Diplo, Diplo's Revolution, Eminem, Eminem's Shade 45, Ozzy Osbourne, Ozzy's Boneyard, Radio Imaging, SiriusXM, Steve Aoki, Steve Aoki Remix Radio
- March 30, 2021
March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …
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Stop Micromanaging Creative People
Micro-managing creative folk needs to stop. I’ve had countless jobs where this took place and it really is a burden on creativity. I’m really lucky that I’m now working for a company that is against it – it ends up yielding better results for the product and Creative. Follow on Soundcloud Download ASX Softees Vol. 4
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Imaging Highlights – January 2021
- Imaging Highlights
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2021, Audio branding, Diplo, Diplo's Revolution, Ozzy Osbourne, Ozzy's Boneyard, Radio Imaging, SiriusXM, Steve Aoki, Steve Aoki Remix Radio
- February 3, 2021
To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …
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The Term “Radio Imaging” is outdated
Radio Imaging is a bracket term for the role that involves the audio Branding Radio Stations and sets the tone for the feel of the station. I had started phasing out the term on my website and social channels because it is an insider-term. Do you know anyone outside of Radio who knows the term or would understand your job title …
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My 2nd Sound Design album is here!
I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …
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Audio Content Promos – October 2020
I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …
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When artists share your work
When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …
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Why original content makes Audio Branding great!
Making audio branding with original content my favourite. No question about it. A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …
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Why Snoop Dogg’s 5million JustEat audio deal was worth it
I was watching TV recently, which is quite rare for me lately but I happened to come across a commercial for JustEat – the worldwide food delivery company. I was blown away, as I am a big fan of Snoop Dogg and his work over the past thirty years. It scored full points from me! But why does …
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