Generic Station Taglines Drive Me Nuts

Generic Taglines in Radio have been used since the beginning of time, we all know them and hear them in every market, every single day. In recent weeks, I have been listening to stations from across the globe to get a better understanding of how they are presenting their messaging. A lot of these terms have been used since the 1970s and haven’t changed since.

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Free Sound Design

My interest in Sound Design began years before I started in Radio – I used to search for videos on YouTube of Movie Sound Design and then discovered foley – it blew my mind. In my teens, I began creating mock Imaging pieces to send to Radio Stations as “demos”. While, they are horrific to listen to now – I …

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Denzil Lacey Audio Highlights - April 2021

Imaging Highlights – April 2021

Over the past few months, I’ve been toning down the use of Sound Design and unnatural or over the top Sound Effects to tell stories. I think Audio Branding and Radio Imaging needs to evolve from where it once was, being “BIG” and “Hot”. I am hearing a lot of stations really going overboard with effects and the message has …

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Denzil Lacey Audio Highlights - March 2021

Imaging Highlights – March 2021

March 2021 featured some of my most creative work. In particular, coming up with new and fresh ways to “sell” new features and shows. I really enjoyed the creative scope this month – with a lot of these concepts coming directly from me. I think April’s highlights will be coming sooner too, with lots more for Eminem’s Shade 45, Diplo’s …

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Denzil Lacey Imaging Highlights - January 2021

Imaging Highlights – January 2021

To say January 2021 was a busy month is probably a massive understatement. In December 2020, I began working on the rebrand for Diplo’s own Radio Channel “Diplo’s Revolution“. If you work in Audio Branding, I am sure you can appreciate how a rebrand can make things super busy. The brand new Voice Talent for the channel is Peta Briscoe, a …

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Denzil Lacey ASX Softees Vol 4

My 2nd Sound Design album is here!

I am delighted after months of planning, producing and finalising – my brand new album is here. I have been working with the guys at Audiosweets to create a brand new ASX Softees album. The intention with the album is to give more choice of sounds to producers and stations. While most products currently on the market are very loud, …

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Imaging Highlights - December 2020

Imaging Highlights – December 2020

I can’t believe we’re already closing out 2020 – but I am sure we’re all excited for hopefully a better year ahead. SiriusXM moved quickly at the beginning of the year, moving Producers, Voice Artists, Presenters, Programme Directors to remote setups. Luckily, I had been based at home already for a few years so the transition wasn’t a massive one …

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Imaging Highlights - November 2020

Imaging Highlights – November 2020

As I write this, November hasn’t even ended yet – and already the content count this month is massive. This month’s highlights feature: Diplo’s Revolution The Future Sounds of Global Dance music curated by one of the industry’s top tastemakers; Diplo. Hear residencies from some of the biggest DJs and music that’s next-now! SoulCycle Radio There’s a reason we ride …

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Imaging Highlights – October 2020

October was busy and lots of new production for Diplo, Eminem, Ozzy Osbourne, Utopia and more. I love making topical content and there are lots of pieces from Ozzy Osbourne that related to the current pandemic. These types of production are really fun to create – they also require little or no setups, as the listener will already be aware …

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Audio Content Promos - October 2020

Audio Content Promos – October 2020

I’ve been known to mention “content pieces” quite regularly on my blog and it’s quite evident in my audio branding work with SiriusXM. Timely and topical Audio Branding really should be the bread and butter of all entertainment brands across the world – as it’s fresh, different and will often resonate with the listener more as they are current and …

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When artists share your work

When I create audio branding for SiriusXM, a lot of the content I am creating is for special once-off or weekly Radio Shows. SiriusXM has a huge network of artist-led channels, artist specials and weekly shows. I created a promo for SoulCycle Radio featuring the incredible Gryffin – who has really taken over the Dance world over the last few …

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Why original content makes Audio Branding great!

Making audio branding with original content my favourite. No question about it.  A lot of Radio Stations use generic audio from content providers across the world but it’s often quite bland and not very unique. Sure, it can be difficult to obtain a-list guests in a small local station these days – so sometimes it’s the only way. There are …

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Denzil Lacey is an Audio Producer, Sound Designer and Composer from Dublin, Ireland. He currently works with clients across the world in creating world-class and instantly recognisable Sonic Branding.

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